Ford is at the forefront of integrating mobile devices into the vehicle through the technical enabler, SYNC. This platform is open, flexible, upgradable and able to be fully voice controlled. AppLink has been added to SYNC which will be launched later on this year in Europe. AppLink enables useful apps related to the driving experience (from music to news) to be integrated into the vehicle, allowing further personalisation of the vehicle. To allow even more people to utilise the opportunities AppLink offers, Ford has also opened up their platform, via their App Developer Program to enable developers from across the globe to create their own apps for use in vehicles. .

The worldwide World Wide Web — any device, any platform, any bandwidth, absolutely anywhere in the world. Opera Software was founded in 1994, based on the idea that access to the web should be a universal right. 275 million people (and counting) use the Opera web browsers for computers, mobile phones, TVs and other connected devices. Opera Mediaworks is the world’s leading mobile advertising platform that helps power the global mobile economy. The platform improves efficiency, through technology, innovation, transparency and trust, to create an open and vibrant marketplace for publishers and advertisers across the globe. Opera Mediaworks is a member of the Opera Software family of companies.

Talkbits is creating mobile and desktop apps that transform the voice and social areas. By combining elements of a walkie-talkie with social discovery, talkbits is location based voice app that allows users to discover interesting people and things about places around them, listen to the latest news and music tracks involving the people and fields they love.

Urban Airship enables brands to build relationships with their always-connected customers through services that streamline delivering highly targeted, cross-platform mobile push messages and Apple Passbook passes. Hundreds of the world’s largest brands rely on Urban Airship’s services to spark exceptional consumer experiences, drive app engagement and increase customer loyalty and lifetime value.

XYO looks to define the next generation of mobile app search. Its unique search algorithm distills the human interests people are expressing through apps. This allows the service's users to discover a long-tail of mobile apps. The free service is currently proving to have the world's leading user adoption and its WP search is getting marketing support by Nokia across 14 languages.

Candace Locklear of Mighty PR has been bringing innovators and influencers together at MWC since it was back in Cannes and called GSMA. She is delighted to partner again with Matthaus & Olga to design another fun and insightful event in the beautiful city of Barcelona. Mighty PR is a San Francisco-based marketing and public relations firm that propels new ideas into the public eye. We are on a quest to find innovation, and work with entrepreneurs who are disrupting the old way of doing things with new offerings in mobile, social and cloud. Find us @2bmighty